The inaugural London International Technology Show, organised by major UK publishing house Dennis Publishing, ran between 21 and 23 October at London's ExCel venue. Astute Graphics was present at the event with both a stand as well as sponsoring the Von Glitschka Vector Basic Training seminar.
Here is an overview of the events of that weekend…
Keep Calm and Draw On
The show itself was an eclectic mix of technology companies from Samsung through to Parallels. Astute Graphics' stand shone out partly due to the Keep Calm and Draw On graphic created by Von Glitschka.
Astute Graphics represented design software at the show and gained interest from a varied range of visitors. When talking to the visitors, it was clear that levels of experience ranged from absolute vector novices to highly experienced pre-press operators. This was an excellent opportunity for Astute Graphics to gain feedback regarding its present and future Illustrator plugins from all. Thanks to all who popped by and chatted!Those who visited the Astute Graphics stand were also treated to a free Von Glitschka poster as well as free range Nani birds which flew over from the Mckibillo hatchery in Japan. Both proved highly popular, and a small number were lucky enough to catch Von Glitschka with a large marker pen used to lay down his autograph on the posters…
Making it international
Considering the show's title, we tried our best to ensure that our presence was a truly international affair. To this end, we invited the ever-so-knowledgeable experts Jean-Claude Tremblay from Canada and Monika Gause from Germany. Not only did they prove that they know their [Illustrator] onions, but they were also a great laugh. Sometimes it's worth attending a show just to meet those you only chat with on the 'net.
This also proved to be the case with Von Glitschka who we flew over from the USA. Deeply knowledgable in design, unsurprisingly, he proved to have ardent followers in Europe — or "Designer Groupies" as they shall henceforth be known…
Don't say Adobe doesn't listen
Group photo L-R: Von, Helen, Brenda, Nick, Monika, Jean-Claude
A great treat for us and some of the Astute Graphics' invitees was the presence of USA-based Adobe Illustrator product manager Brenda Sutherland. We have all read in posts on the internet that Adobe are accused of being aloof and remote with their customers, but Brenda proved that to be more than inaccurate. To make such a diversion in her busy schedule to chat and listen to expert and novice Illustrator users requires a lot of commitment.
That Brenda also understood the issues faced by designers today and revealed her deep knowledge of current and historic design and publishing practices was a complete bonus! Many thanks for Brenda for the effort which was very much appreciated by all.
The Glitschka talks
A whole day of talking following a very long flight from the far side of the States is not something many would relish. But Von Glitschka proved to be a thorough and popular professional holding three sessions throughout Saturday.
But don't take our word on the success following Von's Vector Basic Training and Drawsigner talks — here are a couple of invitees write ups:
Thanks to all who attended and the kind feedback that followed!
Looking into the future
The show also proved to be an excellent place to preview Astute Graphics' forthcoming product "DrawScribe". But more on that later next week…
Many thanks to Jean-Claude, Monika, Von and Helen for all their hard work at the show! Additional thanks to JC for some of the photos used in this article and Von for the "Keep Calm and Draw On" slogan which was highly appropriate.