All About Astute Graphics

We work together to design, create and produce software that we are proud of for folks that we believe in. 

We aim to bring the fun back to drawing with our cutting-edge design software, boosting creativity, significantly saving time and making it easier for our customers to meet tight deadlines and make on the fly changes. Time is money and our range of software has been proven to speed up a designer’s workflow. 

Where it began

A simple request planted the seed for Astute Graphics to develop creative software which is now used by designers and companies all over the world; including Casio, Nike and Facebook.

Making artwork shift in colour using the world’s leading vector design software, Adobe Illustrator, was a nightmare shared by its approximate 10 million users (source: Adobe). The idea struck when Astute Graphics’ founder, Nicholas van der Walle, following three months on a design was then asked to “make it blue”. Such a seemingly trivial request resulted in a month of frustrating redesign. This led to the initial development of a tool that would simultaneously increase efficiency whilst improving creativity. The first Astute Graphics plugin was launched in 2006 with such great success that we now have a repertoire of 21 plugins to help designers boost creativity, save time and make more money!

We are very proud to say we help 1,000’s of designers including Adidas to “make it blue” and Google to round their corners and we don’t intend to stop anytime soon!

A bit about the founder 

Nick is a man on a mission, a mission of Lego. In his spare time he also heads Astute Graphics.

Nick is an experienced and driven CEO with an engineering background and innovative vision that continues to take us from strength to strength.

Outside of work he likes to drink coffee in his local café. He isn’t a coffee connoisseur, he just likes to hide there and add to his obscene hoard of loyalty points.

Our people come first

Although we are a well-oiled machine, our people are far from cogs. The diverse team we cultivate gets the importance of honing their respective crafts. It helps to better serve both each other and our clients, and it shows in everything – from what we design and produce, to what we value and believe.

The big city, and beyond

Although we call sleepy Herefordshire our ’home’, we supply plugins to designers worldwide, from here to Timbuktu. 

Like what you see?

Come work with us »

Used by over 200,000 designers across the world including...

Google Logo
Canva Logo
Adidas Logo
Casio Logo
GoPro Logo
Nvidia Logo
Macy's Logo
Intel Logo
Discord Logo
New Balance Logo
Under Armour Logo