Astute Graphics Privacy Policy

Last updated 15 May 2018

What does this Privacy Policy Cover?

This Privacy Policy covers our treatment of information that we gather when you are accessing or using our websites or services or when you contact us in any manner. We gather various types of information, including information that identifies you as an individual ("Personal Information") as explained in more detail below.

What information does Astute Graphics Collect?

Information you provide to us:

When you use our website to place an order, download a free trial or request a free plugin we collect the personal information that you provide to us. This can include your name, your address, your email address, your company name, job title, phone number, what you use Illustrator for (i.e. professional work or personal projects), your profession or interest (i.e. Graphic Design, photography), do you use Windows or Mac, the number of designers within the company if relevant.

When purchasing our products, you will be asked to provide contact details for the payment method chosen via our payment service. We do not receive, collect or store credit/debit card details when paying using PayPal. Credit/debit card details are collected and stored in accordance with our merchant service provider when paying by phone.

Information we Automatically collect:

When you use our website we collect information via cookies and other similar technologies which may include saving cookies to users' computers. We collect certain information related to your device such as your device's IP address, referring website, what pages your device visited, and the time that your device visited our website.

For further information, please see our Cookie Policy.

How do we use the information?

We use the information we collect via our website for a range of reasons including:

  • To set up a contact and company record in our CRM system.
  • To provide, operate and maintain the best possible user experience for our customers.
  • To process and complete transactions and send related information including transaction confirmations and invoices.
  • To manage our customers use of the services i.e. to respond to enquiries and comments and provide customer service and support.
  • To investigate and prevent fraudulent activities, unauthorised access to licensing services, and other illegal activities.
  • For any other purposes about which we notify customers and users.

We use the information we collect via our website:

  • To facilitate a product purchase.
  • To improve the content of our web pages — for example by directing visitors to relevant product information.
  • To allow us to customize the content of our web pages for different visitors.
  • For the purposes made clear to you at the time you submit your information — for example, to fulfil your request for a free trial.
  • To provide us with information such as visitor statistics via Google Analytics.

We may also use the information you send to us via our website to communicate with you electronically including via email regarding products, offers, promotions we think may be of interest to you or send you our newsletter. We use the provider MailChimp to carry out this service. You will always be able to opt-out of such communications at any time (see the "What choices do I have" section below).

If you submit your comments to Astute Graphics using the Blog Comments form, you indicate your acceptance that Astute Graphics may post your comments – either in full, or in edited format – to its public website. In this instance, the comments will be attributed to you, and will be accompanied by the user name supplied by you at the time of your registration.

Where will personal information about you be stored?

The information that you provide to us will be transferred to and stored by Astute Graphics, either in an email account or on a web server. By supplying such information, you consent to the above transfer and storage.

Customers may wish to consider that certain personal information is used by Astute Graphics servers/websites for the purposes of granting access to software services on the sites such as upgrade requests or license activation/deactivation. This includes your name and order number, and is sourced from the central customers database with Astute Graphics stores.

How do we share and disclose the information to third parties?

Astute Graphics does not sell your Personal Information to third parties for the purpose of marketing activities.

We may process your personal information for our legitimate business interests e.g. direct marketing, data analytics and/or enhancing/modifying/improving our website and user experience (see 'Legitimate Interests' section below).

Under certain circumstances we may be required to disclose your Personal Information in response to valid requests by public authorities such at the Police or security services.

Legitimate Interests

"Legitimate Interests" means the interests of our company in conducting and managing our business to enable us to give you the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for you, so we may process your information to send you marketing that is tailored to your interests. It can also apply to processing that is in your interests as well. For example, we may process your information to protect you against fraud when transacting on our website, and to ensure our website and systems are secure.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

If you have any concerns you have the right to object to processing that is based on our legitimate interests.

Is Personal Information about me Secure?

We use appropriate technical, organisational and administrative security measures to protect any information we hold from loss, misuse, unauthorised access, disclosure, alteration and destruction. Unfortunately, no company or service can guarantee complete security. Unauthorised entry or use, hardware, or software failure, and other factors may compromise the security of user information at any time.

What choices do I have?

If you wish to update any of your personal details, you can do this by logging into your customer account. Alternatively you can email us at advising of the information you wish us to correct.

If you want us to delete all personal or other information about you, which has been sent through this website and is held on an Astute Graphics server, please let us know by email, stating your details. You can also make a request by logging into your customer account and clicking on the link within the Account Details tab. Please note that requests to remove information relating to purchases and licenses will result in the removal of product services (e.g upgrades) and a termination of product licensing services. Astute Graphics will retain only essential information to comply with all UK legal requirements including accounting.

You can opt-out of receiving promotional or marketing communications from us at any time by logging into your customer account and choosing the Contact Preferences tab. You will then be able to untick the box to remove your consent. Alternatively you can use the Unsubscribe link in the email communication we send. Please note that it may take 48 hours for these changes to register throughout all Astute Graphics systems.

What information does the Astute Graphics Software submit when requesting upgrades, and other direct website-based service links?

Astute Graphics software submits the following computer and product installation information when contacting the Astute Graphics server only at the request of the user, for example checking for updates:

  • Astute Graphics software product name and version number sending the query.
  • Whether the operating system is Windows or Mac.
  • Adobe Illustrator major version number (e.g. "22/CC 2018")
  • Product license state – or license reference if licensed
  • The source of the request (e.g. "About" or "Purchase/Upgrade").

Linked Websites

For your convenience, hyperlinks may be posted on our website that link to other websites (the 'Linked Sites"). We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of any Linked Sites or any companies that we do not own or control. Linked Sites may collect information in addition to that which we collect on the website. We do not endorse any of these Linked Sites, the services or products described or offered on such Linked Sites, or any of the content contained on the Linked Sites. We encourage you to seek out and read the Privacy Policy of each Linked Site that you visit to understand how the information that is collected about you is used and protected.

Will Astute Graphics ever change this Privacy Policy?

We are constantly trying to improve our Website and the User Experience we deliver, so we may need to change this Privacy Policy from time to time. You can see when this Privacy Policy was last updated by checking the date at the top of this page. You are responsible for periodically reviewing this Privacy Policy.

What If I have questions about this policy?

If you have any questions or concerns regarding our privacy policy, please send a message to

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