Why has the Price Changed?

2 minute read • Last updated 2021-08-23

We first moved to the Annual payment model in September 2019, making it a full Annual subscription service from September 2020. Prior to this, a full set of 16 of our plugins was priced at almost $600 USD, but the subscription has enabled us to provide the full set (now 20 plugins) at the equivalent of what would once have bought you 2 or 3 plugins. This means that the vast majority of customers now benefit from gaining access to all tools rather than a restricted set.

Whilst originally the subscription was priced at $119, after two years we have taken the decision to raise the price slightly to $139 (taking effect from 31 August 2021).

The Astute Manager has brought a wealth of positive improvements to the plugins and the speed and number of updates over the past 2 years however, the work and the time put in by our engineers and wider team in the research, development and maintenance has increased significantly and we now recognise that in order to continue producing innovative design software, we do need to raise the price slightly. This will enable us to:

  • Develop Engineering resources to bring you more amazing time-saving, creative tools.

  • Give continued priority to immediate compatibility upgrades (as per Illustrator 2020, 2020.2, 2021, 2021.3, MacOS Catalina and Big Sur).

  • Produce continuous Astute Manager developments and improvements to further enhance the ownership experience.

  • Fund major planned training material expansion to ensure customers can get more from their tools and service.

  • Weather the impact of USD/GBP exchange rates (we are a UK company but price the service is provided in USD to suit the majority of customers)

We do appreciate that this won’t come as welcome news, but we have tried to be as fair as possible and we trust that our existing customers will recognise the continued value of our plugins which are proven to pay for themselves in just a few days.

All existing customers will receive an email about this explaining how it affects your current purchase.

For those of you who haven’t yet tried the plugins. Please do take a Free 7 Day Trial. No card details are required and if you do decide to purchase, we offer a 7 day money back guarantee.